Snap has recently introduced a stand-alone Lens Studio iOS app and web tool, announced on Wednesday. These new resources aim to simplify the creation of AR Lenses, allowing users to leverage text prompts and easy-to-use editing features. With the launch of the Lens Studio app, users can generate their own AI effects, incorporate their Bitmoji, and explore trending templates for customized Lenses. Previously, Lens Studio was only available as a desktop application intended for professional developers.
While the desktop version will still serve as the main tool for those with advanced skills, Snap has designed these new platforms to cater to creators of all skill levels. In their announcement, Snap emphasized that these tools are experimental and provide an accessible way to create, publish, and interact with personalized Snapchat Lenses. Users can now express themselves through Lenses that reflect their moods or inside jokes, whether on the go or using their computers. Snap has an existing network of over 400,000 professional AR developers but aims to broaden its community by attracting those new to Lense creation.
The company has established itself as a leader in AR technology, having embraced it early with its AR filters and Lenses. While other companies, like Meta, have retracted their support for AR creation tools, Snap’s launch indicates a commitment to expanding access and resources for creators. Alongside this release, Snap is also enhancing its offerings for professionals by introducing new tools in Lens Studio. These tools include a turn-based system for gameplay and a customizable Character Controller, facilitating diverse gameplay experiences.
This dual approach of supporting both novice and expert creators highlights Snap’s strategy to champion AR technology.