Google has introduced a new experimental app called Doppl, which utilizes artificial intelligence to help users visualize how various outfits would appear on them. Announced this Thursday, the app is now available for download on both iOS and Android devices in the United States.
Doppl allows users to virtually try on outfits using a digital representation of themselves. To begin, users must upload a full-body photo.
Following this, they can import photos or screenshots of different outfits they wish to try. This could include pictures of clothing found in thrift stores, snapshots of friends’ outfits, or images seen while browsing social media.
Once an outfit is selected, Doppl generates an image of the user’s virtual self wearing that outfit and can even create AI-generated videos to provide a more dynamic view of how the outfit would look in real life. In addition to trying on outfits, users can save their favorite looks and view their virtual try-ons at any time.
There’s also an option to share these looks with others, enhancing the social aspect of the experience. Doppl builds on Google Shopping’s prior feature that allowed users to try clothes virtually.
By creating a stand-alone app, Google aims to make this functionality more accessible and straightforward, promoting creative exploration of personal style. The company also sees Doppl as a way to gather data to improve future applications in this area.
Importantly, Google notes that as a beta version, Doppl may not always provide accurate representations of fit and appearance. However, the company expresses hope that this app will offer users innovative and exciting ways to express their style.
It remains unclear if or when Doppl will expand to additional regions.